It is a sample marketing funnel for an Ed-Tech, SaaS, or any brand that offers a moderate-to-high priced or a complex product, where the prospect needs more touch-points with the brand to convert.
You can test more funnels to know which works best for your business.
Funnel is the backbone of marketing. There is a better way to build the funnel in 2024. I will be updating this post at a new link.
The following image is large. To zoom in on the image, right-click and select “Open image in new tab” or click here to view the high-resolution image.
Note:
- The campaign targeting options were based on the customer purchase journey stage. They are not target segments based on customer segmentation.
- There are better ways to build the funnel. For example, instead of narrow-targeting approach, combining reach and performance marketing strategies increases the marketing effectiveness in both short-term and long-term.
- This funnel represents what worked for me before 2021. It now needs changes because ad platforms released many updates related to new campaign formats, objectives, targeting options, etc. after that. For example, after the iOS 14.5 update, Meta came up with a new recommendation, “Performance 5“, to improve the ad effectiveness. The recommendations include simplifying the account structure, leveraging automation, diversifying ad creative, etc.
