I created this landing page framework using basic behavioral science techniques. The framework is not the only factor that increases conversions. The content you use on the landing page should incorporate insights gathered from consumer research.
It is a sample landing page, which generally suitable for using in ‘consideration’ stage of the customer purchase journey. The format varies depending on the target audience, their purchase journey stage, brand and other factors. For example, established brands generally don’t include ratings and social proof information in the top sections of the landing page.
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