Insights, strategies, tactics, frameworks, best practices, and more
This section covers some of the marketing practices that I applied in my previous role and practices that I would like to use in my next role.
I will write about marketing strategy, growth, digital marketing, communication, data analytics, marketing effectiveness, and behavioral science.
Notes:
- These posts are portfolio content created for marketers already familiar with these topics. So, I didn’t provide any detailed explanation.
- These practices may not suit all businesses.
- I haven’t optimized the blog for SEO and launched it yet.
Key marketing factors that drive large business results
This post covers insights from various studies on the key factors related to advertising, channel mix, campaign mix, communication, and budgeting that drive large business results like market share, profit, and short-term and long-term growth.
Note: Advertising (4th P) is not the only element of marketing that drives large business results, but it was an example as I mentioned earlier.
Drive marketing effectiveness and build competitive advantage with experiments
This post covers:
- How companies like Uber, Amazon, Netflix, Booking, Microsoft, Google, and Airbnb run 100s and 100s of marketing experiments and improve marketing effectiveness by up to 30%.
- Google Ads experiment solutions: a framework
- Meta Ads experiment solutions: a framework
Powerful behavioral science techniques to increase marketing effectiveness and enhance customer experience
It covers 20 human-centric behavioral science techniques that can be applied to different areas of marketing (with examples): brand marketing, customer acquisition, retention, product design, customer experience, etc., and how companies like PEP, KFC, Adobe, DIAGEO, Netflix, and Dropbox improved their marketing effectiveness.